DESIGN LOGO WORDMARK PRO
Pro Tip: A well-crafted logo always grabs attention and gives a solid first impression that challenges your customer’s curiosity towards your brand, perceived identity & value, recognizability, and encourages brand loyalty. It can be irrelevant if your values and interests don’t alight with the wordmark.It may take time to find something that works for your brand identity.Since other companies rely heavily on fonts, they may lack the originality of other logotypes, colors, and fonts.Creating good typography requires expertise in graphic design, so it’s not something everyone can do themselves.However, there are also drawbacks in using a wordmark logo, including: Drawbacks in using a wordmark logo
DESIGN LOGO WORDMARK PROFESSIONAL
It’s definitely a great option for startups on a budget or existing businesses that want to create a professional and credible image.
Wordmarks tend to work well with other elements like images, icons, or symbols, giving designers flexibility when designing graphic elements that represent their brand.They are easy to remember and associate with your business name, which can help build brand recognition over time.Learn how we conveyed the essence of this luxurious bicycle tour company with a sleek illustrative symbol. Discover how we used a thought-bubble, which became a flexible platform for them to use year after year. Check out our examples below.įigment is an annual art’s festival that takes place on Governor’s Island. Symbols become necessary when a company has a long name, is a conglomerate of two or more companies, and/or is large with the money to promote the shorthand. Learn how we capitalized on their unique name to set them apart from the competition.įind out how we reestablished this conceptual photographer and photo illustrator as a visionary in his field by starting with a sophisticated, minimal logotype. Notice the how the button replaces the O.Īnne Edgar is a media relations firm focusing on visual and cultural arts. Check out our examples below.įind out how we transformed this eco-friendly handbag line by creating an identity that combines upper and lower case letters, along with unique materials, to reinforce a message.ĭiscover how we branded the second largest fashion organization in NYC, by employing graphic substitution. At MSLK, we are always looking for opportunities to manipulate and combine letterforms or weave graphic elements within a wordmark to make it truly memorable. Wordmarks are great for small companies, short names and/or distinctive names. Your Budget | How much money do you have to invest in promoting your identity so that people really remember it? Your Size | Are you small or large? Are you a conglomerate of two or more companies?ģ. Your Name | Is it distinctive? How long or short is it?Ģ.
So which approach is right for you? Well, you should be thinking about your organization in terms of three basic characteristics:ġ. Read more to find out what is appropriate for your organization. This is not simply a matter of preference, but there are circumstances when it is better to use one kind versus the other. More often that not, MSLK creates typographic wordmarks rather than symbols for our clients. Think of Apple’s ubiquitous bitten apple (a symbol) or IBM’s striped blocky letters (a wordmark). A logo is the single defining image of an organization that you see on every piece of branded material. We’re asked all the time to create logos for organizations.
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